SSL certificates are a must for ecommerce websites, protecting personal information exchanged between the website and its visitors. SSL is available in different levels of authentication, including Domain Validation (DV), Organization Validation (OV), and Extended Validation (EV).
If your site uses forms that ask users for sensitive information, such as login credentials or credit card numbers, you should use SSL to protect this data. This helps build trust in your website.
Encryption
Because e-commerce websites deal with credit card information, they must offer their customers the security of SSL certificates. These are necessary for data exchanged between a website and its visitors to be seen by anyone with the proper skill set and equipment. This is because unprotected information travels in plain text and can be intercepted by cyber attackers.
SSL encryption scrambles data into a form that is unreadable to anyone trying to intercept it. This prevents criminals from using this information to steal sensitive data and identities. In addition to encrypting information, SSL certificates authenticate websites and services so users know they communicate with the correct party.
How do I check my SSL certificate? Fortunately, it’s easy to find out in all major browsers. The most basic SSL certificate, DV SSL, is ideal for personal projects and does not require any verification of identity or address. For businesses that handle sensitive user data, OV SSL is more suitable. These certificates provide an extra layer of security by requiring the site owner to submit business documents and bank statements to the certificate authority before being issued. This level of verification helps build trust with customers.
Trust
For any online business, SSL certificates are an essential investment. Since Chrome 68 began marking websites without SSL as “not secure,” securing your site with an SSL certificate is the best way to instill trust in users and keep them away from malicious sites that could steal their data or personal information.
Whether they’re looking for products, signing up for newsletters, or making a purchase, customers expect to be able to browse and make transactions on your site securely. SSL ensures this is the case by encrypting data so it is unreadable to anyone who might intercept it, like cybercriminals.
In addition to protecting sensitive customer data, SSL certificates display trusted indicators like the padlock icon and HTTPS in the URL to build brand credibility and instill confidence in online shoppers. Furthermore, search engines prioritize SSL-encrypted websites in their rankings, increasing website visibility and driving organic traffic. This is especially beneficial for eCommerce businesses, as they rely on their website for most of their sales.
Security
SSL certificates provide a layer of security that protects the information transmitted between your website and its users. This includes credit card information, email addresses, and other sensitive data. This prevents hackers from intercepting this information and using it for malicious purposes.
In addition, SSL encrypts all of the data sent between your website and its users, including passwords and login information. Without SSL, this information would be transmitted in plain text and easily stolen by hackers.
Regardless of whether or not your e-commerce website accepts credit card payments, an SSL certificate is still necessary. Most payment processors and banks require an SSL certificate to work with them.
The security benefits of SSL certificates are numerous, and they are a must-have for any e-commerce website that wants to ensure the safety of its customers’ information. With hackers and cyber attacks on the rise, consumers are becoming more discerning about which websites they trust with their personal and financial information. This makes it more critical than ever to have an SSL certificate implemented on your site.
Convenience
SSL certificates make it easier for customers to shop on an ecommerce website. They provide a trust indicator (padlock icon) and secure connection, instilling confidence in customers that their data is protected, and they can help increase website rankings by improving SEO.
When SSL is enabled, all information sent between the visitor’s browser and the website server is encrypted. This prevents hackers from intercepting this data and potentially stealing information like passwords or credit card details.
This is why all major ecommerce sites and retailers include SSL on their websites. They know that customers want to shop in a secure environment and that this is an essential part of maintaining customer trust and improving conversions.
SEO
SSL certificates are a necessity for any website that accepts payments online. The SSL and HTTPS protocols encrypt the information passed between the web server and the visitor’s browser, making it impossible for hackers to intercept and steal sensitive data.
E-commerce sites are especially vulnerable to hacking because they handle confidential customer information, including credit card and login details. SSL certificates prevent these valuable pieces of data from being stolen by spoofed sites and man-in-the-middle attacks.
SSL certificates also display trust indicators, such as the padlock icon and HTTPS in the URL, which instill confidence in visitors and increase brand credibility. This, in turn, can help a website achieve better search engine rankings. For e-commerce businesses, this means more customers and more significant revenue.
