Facebook users are around the 2.8 billion per month mark, making this the most popular social media platform.
As an online business from a marketing perspective, there are several methods of reaching and engaging with this audience to expand the reach of your company.
But how do we realize these opportunities?
What are the best methods for planning a Facebook marketing strategy that will perform both in the short and long term?
For some, it might be best to hand the reigns over to a professional by searching for https://kingkong.co/ae/facebook-advertising-agency/ and having them prepare and organize a marketing strategy for you. There are definite advantages for this as these specialists are experts in designing long-term digital marketing campaigns.
Before, however, approaching an agency, it makes sense to understand the basic principles and methods applied to Facebook marketing that including:
Facebook Ads
Facebook Pages
Facebook Marketplaces
Facebook Groups
There’s a marketing strategy for every budget. Pages, marketplaces, and groups are free to set up but will require time spent on administration, content creation, and interaction with group members and posters.
Marketplace is just a simple listing engine that lets you sell online to buyers without the commissions associated with listing sites such as eBay.
Facebook ads cost money but can specifically target chosen demographics. Posts on pages can be boosted to reach potentially thousands more viewers.
Why should you use Facebook Marketing?
There are already over 90 million businesses on Facebook and around 1.9 billion users access Facebook on a daily basis. Around 15% of those users join Facebook to connect with brands and to purchase products. Unlike other platforms, Facebook is a thriving marketplace.
Users are actively seeking out products and services and to not have a presence on Facebook is to lose out on a large list of potential customers. Another advantage of Facebook over other social media platforms is that you can get to know each one of your customers and figure out their interests and buying behaviour.
So whether you decide to employ the services of a social media online marketing specialist or take on the challenge alone Facebook is probably the most important weapon in your arsenal when launching a digital marketing campaign for a new or existing business.
